Custom Packaging Inserts

Guide to packaging inserts: How to choose the perfect ones for your brand and product

Brands need to focus on ending up with perfect packaging that will be able to protect the product and market it effectively to the consumer base that matters. Packaging inserts are important here as these tend to be a low-cost as well as versatile way for a brand to excite consumers. The right inserts are able to convey details about your brand and product whilst protecting it from getting damaged. You can develop a stronger connection with your consumers as well.

When looking at a packaging insert, this is a small insert which a business can put in the packaging prior to shipping it. It is usually like a small card and can include details about the company and other promotional information. A personalized insert has the ability to add more value and make customers be impressed with your business.

The following looks at inserts for packaging in more detail so that you can choose the right ones for your brand and product:

Importance of a packaging insert

An insert gets placed within the packaging and with the product itself. A brand may opt for a protective insert like foam packaging inserts that can be used for cushioning. A paper insert may be chosen which an insert that gets printed with certain details is.

Inserts tend to be important as they can aid consumers in finding out more about your company. In this way you can get more customers and even end up with loyal customers. The inserts can even protect your product from getting damaged during transportation and handling.

Custom inserts are able to elevate a customer’s unboxing experience. You can connect in a better way with your customers as well.

Types of packaging inserts

There are different types of inserts that you can get. There are box inserts and promotional inserts. Box inserts support the product and keep it safe whilst promotional inserts promote and advertise your product.

Box inserts

A brand selling fragile products can choose box inserts which will help cushion the product and allow it to remain secure. The inserts will be able to prevent the product moving side to side and up and down. This helps limit or even get rid of the shock or pressures that impact the box which can harm the product. The product can face these pressures during storage, transportation, as well as hand delivery.

Box inserts are even able to compartmentalize different items stopping them from bumping and rubbing against one another. If you are packaging more than one product in the box, you can opt for these inserts.

The inserts are able to enhance product presentation as the product will remain in one place. When the customer opens the box, the product will be presented in an attractive way to them.

There are different types of inserts that you can choose here. For instance you can opt for corrugated carton inserts which are strong and can separate the items in the box. The inserts are thick. You can consider chipboard or paperboard inserts as well. Chipboard inserts are thinner when compared to corrugated boards and so are better when it comes to protecting lightweight as well as non-fragile products.

Packaging foam inserts are another option to consider. Foam tends to be lightweight. It can be custom-cut so that it is perfect for the item’s particular shape. It behaves like a cushioning as well as protective layer especially for fragile products.

Promotional inserts

Promotional inserts are able to be designed and made in a unique way according to your brand and the product you are packaging in the box. They are used to promote your brand and products.

You can for instance include a thank you card in the box. This helps make customers feel valued. You can give a positive image of your brand with this type of insert. The insert can include a discount offer. This will excite customers to want to buy the product due to the discount they will get. You can include a coupon as an insert.

The insert may include instructions on how to use the product or details about the product. This will help let people know about the product and how to use it.

Tips to choose the right insert

It is important to choose the right insert which will suit your product and needs. The following tips can be considered here:

Item’s dimensions plus weight

You need to keep in mind the product’s length and width when choosing the insert. The height, thickness and diameter as well as the weight of the item should be considered as well. If you are packaging some heavy item, it will require tougher materials so that it can be supported.

Protection level

It is important to know how much protection the product requires. For instance flowers will require a different level of protection when compared to glass items. The way you are going to ship as well as handle the product matters when choosing which material to use for the packaging insert. Foam along with molded pulp can be selected for fragile products that can break or get scratches easily.

Budget

Another point to consider is your budget. This will help you figure out which materials to use. It is important to select good-quality materials that will give you a strong insert and that within your budget.