Presentation Boxes

What’s Trending in Presentation Boxes?

The packaging sector has made a massive growth, a considerable percentage over the years. Rapid changes and progress, i.e., Digital printing, personalization, and customizing options, have been observed over the years in consumer and business packaging. According to research, the global packaging printing market will reach $28 billion by 2024.

We all know that Packaging involves a lengthy industrial process involving technology and design at every subsequent step, which goes hand-in-hand whether it's relevant to storing in inventory, shipping, or sale. Similarly, the entire efforts of the marketing and content team are often reflected in their packaging methodologies. It is ultimately a sign of their brand's effective business planning. 

What's so good about Personalized Packaging?

Studies show that 70% of marketers have more trust and believe in personalization-based products. According to them, it creates a more significant impact.

Many of the top brands, such as Coca-Cola, Loreal, Bud Light, etc., have experimented with personalized Packaging and found a greater return on this investment. How?

• It helps an individual identify a specific brand's product.
• It's hard to resist something by shouting their name. 
• Personalized or custom packaging also takes in a brand's story. When a company shows its package in a story-like way, it automatically connects the customers on an individual level.

To understand it more, one should dig into the entire packaging process. It is crucial to know where the growth is heading, and it is also vital to look at the top packaging trends for the industry.

Top Trends in the industry

1. Sustainability in Packaging is the next big thing

Amazon started this protective and sustainable packaging trend five years back due to increasing environmental issues. In recent years, we observed an ecological way of presenting boxes with their entire lifecycle, i.e., design to production and shipping. 

As a result, Zero-waste Packaging, Plant-based Packaging, reduction of plastic usage, etc., and the basic idea of reducing, reusing, and recycling in packaging industry come from here.

2. Digital Printing is everywhere

In the present market, the role of digital printing will increase by 13% and will exceed $22 billion. Digital printing provides a cost-effective, aesthetically robust, eye-pleasing design solution for all your packaging needs.

Digital printing also promoted several options for personalization and customization rather than manual printing processes. 

One more merit of digital printing technology is that it saves time as it prints all colors in a single pass. It is more efficient than any other printing method available in the market. And most importantly, Digital printing in custom made packaging promotes better customer engagement and greater outreach. It makes a win-win strategy for everyone.

3. Customized Packaging

Customized packaging is one of the best and stand-out trends in recent times. 

It adds a personalized touch but not only it's limited to here, but it also elevates an emotional connection with your prospective customer. It links with the customer's trust in your brand, i.e., brand loyalty, which results in higher returns. 

Moreover, Custom packaging solutions also opens several doors of creativity in the packaging industry & for you to create your unique packaging. It will reflect your brand in the best way possible.

4. Colors, Designs, and Pallets effects in their way 

The trend has recently changed drastically in packaging design i.e., bold design, more giant logos, neon colors, etc. Visualization affects a lot, and customers respond very differently to such techniques because they are unique and exclusive.

The best colors to grab the audience's attention are bright pink and yellow, and all other metallic colors are one of the best choices. How creative is this to have a creatively aesthetic design paired with neon colors for your custom printed boxes.

5. Minimalist Packaging will dominate the next decade

Post-Covid, everyone has understood that "less is more," It has also taken over the entire industry. Not only does minimalism, but aesthetics, along with it, play an essential role. Moreover, digital prints, neon colors, and unique designs are a killer combination.

What We Recommend?

So, now we have discussed all the ongoing trends in the packaging industry and its growth. We have explored many more options related to sustainability, from environmentally friendly Packaging to minimalistic Packaging. Start implementing these absolute trends today in your business. Try connecting your customers with your brand in the long run.

So, now, if you are going for a perfect packaging solution for your brand, go for Ezcustomboxes.com. Our basic idea is to Inspire, Succeed and promote your Brand with our amazing custom printing & packaging designs.