The Evolution of Design Trends in Luxury Rigid Boxes for High-End Retail

The most elegant and sophisticated packaging includes a luxury rigid box. This packaging solution has experienced major growth recently and it is expected to grow more in the future as well. The main aim of early packaging was to make the product remain secure in the box. As time passed and markets expanded, customer interest changed resulting in the aesthetic parts of the packaging gaining importance.

 The boxes are part of high-end packaging options and are made with durable materials so that their sturdiness and strength can be maintained. The packaging is often chosen by luxury companies so that they can enhance the look of their goods and give their customers a premium and exciting unboxing experience that they can remember. Rigid boxes are able to increase the perceived value of the product in them due to the way they are made.

The following discusses the evolution of design trends in rigid packaging for high-end products:

Impact of technological advancements

Technological advancements when it comes to printing techniques as well as the materials used to make the boxes allow packaging manufacturers to provide consumers with a personalized along with innovative packaging option. This helps the box stand out and be perfect for the product that will be packaged in it.

Brands are therefore able to select unique packaging materials to make the box from so that it will be perfect for the product and allow it to remain safe in it. They can customize the strength of the packaging letting it suit the product so that safety can be guaranteed.

Printing innovations allow manufacturers to print the box so that it can directly stand out to the consumer base. This will then allow the packaging to get their attention making them want to explore the product further and eventually decide to buy it.

Awareness of the environment

Design trends in packaging are growing towards choosing sustainable packaging options. Modern customers are aware of the environmental impact that packaging has. Therefore this industry is looking for sustainable packaging practices. The boxes that will be made will be strong and will employ packaging materials that are recyclable, reusable, renewable, and/or biodegradable to make the box from.

For instance paperboard or cardboard can be used to make these boxes from so that they can be rigid and sturdy and also so that they do not pollute the environment. Contemporary cardboard boxes often use eco-friendly inks so that the packaging is recyclable or even reusable. This impresses those customers who are aware of the environment and are demanding that brands do not pollute it.

Personalization in packaging design

Luxury companies are depending on this packaging option to convey a sense of exclusivity as well as quality. When shoppers look at the packaging they should be able to get this image that the brand is providing a high-end product.

With the help of digital printing technologies, a brand is able to achieve personalization in the packaging design, letting companies get custom-designed boxes which are according to what the target audience wants.

When printed luxury rigid boxes are personalized, the packaging makes consumers feel special. To follow this trend a brand can include personalized notes or include the name of customers on the packaging.

This can lead to more customer retention as well as loyalty. This allows a brand to stand out in the competitive market and get the attention of the target audience looking to buy what the brand is selling.

Considering finishing touches

Finishing touches have become popular as they can make these boxes attract more and appear more amazing. There are different finishing touches that a company can choose according to what they are selling and what will impress their consumer base.

For example including magnetic closures on the box will give the packaging a high-end feel and appearance. The packaging will provide a strong enclosure for the product and will open and close in a fun way. These boxes are able to be used by brands selling products like jewelry so that the product can remain safe in the packaging and even impress consumers.

Special coatings can be applied to the box letting it give the image of extravagance. Silver or gold metallic foiling for instance can be included as this gives shoppers the impression of something expensive and chic in the packaging as the shine allows the box to stand out and give this image.

Decorative features may be added to the box such as ribbons. This will give the packaging a personalized touch and will allow it to look more elegant.

Using other senses in the packaging design

It is difficult to stand out amongst the competition and brands need to try and do something more exciting and different than the competition so that people can be drawn to what you are selling. A trend that is attracting consumers is the use of other senses in the packaging design apart from the sense of touch.

For instance a certain scent related to the product can be included on custom luxury rigid boxes. This will excite consumers and let them know more about what you are selling.

The sense of touch can be included on the packaging design that lets people feel the exciting texture you have added on the box. The packaging will be designed to attract and an exciting texture will be added on the packaging so that when consumers hold the box they can feel it. Companies can add a texture that will be connected to what they are selling. Rough textures can be added for products related to the outdoors for instance and smooth textures can be included on packaging for products like perfume.

Embossing or debossing even adds texture on the packaging and makes an area of the box be more noticeable than the rest of the packaging. To help increase brand awareness, companies can get this texture included on their brand logo so that it is more prominent and visible to people.