How do textured boxes enhance product packaging?

The packaging of products has a major role to play in making a brand stand apart from the competition. Aesthetics matter when looking at the packaging design as this can get the attention of customers and this is important to do. Another part of the packaging design that can help give a positive first impression to customers includes the texture of the box.

Texture is able to add a sensory experience to the packaging design, exciting customers and giving them a memorable experience. Textured boxes can protect the product and let a brand effectively communicate its values as well as identity to the target audience.

When you include the correct texture on the box it can make the packaging become a masterpiece that plays around with the sense of sight and touch. If you are interested in knowing how textured packaging can enhance the overall packaging of your product, read on to find out more:

Strengthen box

The way the packaging is made helps it provide more protection to the product so that it can remain secure during shipping, transportation, handling, and storage. It is not helpful if your packaging looks attractive and has a unique texture but is weak and breaking. However when you choose good-quality packaging materials to make it from you can make it attractive whilst providing excellent protection to the product within.

When you choose packaging materials like cardboard, you can add the texture on the box which can further protect the product within. You can include a texture that will enhance the protection of the product further.

For instance cardboard texture and linen boxes will be such that the packaging will be sturdy enough to protect the product inside the box so that when customers are feeling its texture, they can do this comfortably.

Enhance brand image

When the packaging is designed attractively and is strong, having the right texture, it can enhance a company’s image in front of customers. If you include a unique texture that is connected to the product, you will be letting people get a hint at what they can expect in the box and also giving them a good unboxing experience that they will remember. In this way your brand’s image can be enhanced as customers will remember it.

You can include branding details such as a brand logo, tagline, brand colors, and company contact details on the box. These will let people know about your brand so that they can remember it. You can add a texture on the brand logo allowing it to stand out more and so be noticeable. Embossing for instance can be included so that the logo is raised and feels different than the rest of the box.

Enhance uniqueness of packaging

Custom texture and linen boxes can be designed uniquely making them appeal to customers and allowing the packaging to attract. You will be able to design the box creatively so that it resonates with your brand message and the product in the box.

With custom packaging you are able to choose what texture you want to include on the box and so can choose the one which is similar to the type of product within it. Delicate and expensive products such as jewelry are often placed in packaging that has a soft matte texture as this suggests elegance. Rough products like outdoor ones will include a hard and rough texture on the box.

You will even be able to make the box be the perfect dimensions so that the product will fit in it properly and not get damaged. Customers will be happy with packaging like this as they will notice the effort your brand has put into making it.

Lasting and memorable connections

The packaging is able to develop an exciting and memorable emotional link with consumers when a unique texture is included on it that customers can remember. When you carefully design the packaging, it can enhance the experience that customers get with it.

For this you will need to design it attractively using the right colors and images so that it stands out and makes people want to consider picking it up. Color psychology will tell you that different colors have certain meanings and you should select the ones that will convey the right message to customers. If you are selling jewelry for instance, you can include colors like black and gold on the box so that people immediately know that something extravagant is in it.

The packaging design of printed boxes is able to be enhanced as the box will look good and will even feel good. It will therefore draw people's attention to it and will also make them want to hold it for longer when they feel the exciting texture that is included on it.

Convey a brand's commitment to the environment

When the boxes are made with sustainable packaging materials such as cardboard they will not damage the environment with waste. These boxes can include a unique texture and be designed attractively whilst being eco-friendly. You can print them with sustainable inks and make them look good whilst not harming the environment.

It is important for brands to consider this type of packaging if they want to attract more and more people to what they are selling. This is because people are conscious about the environment and know the importance of limiting packaging pollution which can contribute to harming the environment.

Texture and line packaging is able to enhance packaging because it will be sensory in nature taking advantage of the sense of sight and tough into convincing people to buy from a certain brand. The boxes are strong and can include a unique texture on them so that they appeal to the consumer base and excite them into wanting to buy the product.