How can textured boxes enhance product presentation?

Sales along with product visibility matter if a brand wants to succeed and attract people to what it is selling. Today’s market is increasingly competitive with brands searching for innovative ways to stand out and increase product visibility so that sales can increase. Packaging is an important tool that can be used here.

The right packaging has the ability to make the merchandise stand out and it can even behave like an ambassador marketing the product to potential customers. Textured boxes are able to do this when they are designed perfectly. The packaging is a tactile one that includes a unique texture on it which makes people want to interact with the product for longer.

The following discusses how textured packaging is able to enhance product presentation making people notice your brand and product:

Give customers amazing unboxing experience

Nowadays customers want to get a good experience when they buy a product. This is also when they are unboxing it. When the product is put in an attractive box which has a unique texture on it, customers will appreciate the brand and enjoy the unwrapping process.

There are a variety of textures that a company can choose from which can give customers a good experience. Companies can choose the texture that relates to what it is selling so that the unboxing experience is exciting.

For instance embossing or varnish can be included on the packaging for high-end products such as jewelry. A rough texture can be added on a box for adventure and outdoor products for instance. When a potential customer feels the box they will know what type of product is in it and will want to interact with the packaging for longer.

Provide product with strong enclosure

Cardboard texture and linen boxes are able to protect a product effectively therefore present it in a better way. Texture is able to give people a better grip when they are holding the box and can therefore keep the product safe in it.

The packaging will even be made with good-quality materials so that the texture can be included on it. For instance cardboard is used which is strong and can give the high-quality packaging that is able to keep a range of items secure in it.

Potential customers will notice when the packaging is strong like this and will be drawn to your company making them want to consider what you are selling. In this way the packaging will be able to effectively enhance product presentation as the product will be in a strong box.

Evoke certain emotions

The texture that gets included on the box is able to create certain emotions letting people know what type of product they can expect in it. For instance custom texture and linen boxes can give the image of comfort plus luxury. A rough texture will suggest durability and strength.

The packaging can even be designed so that the emotions the brand wants people to get about the product can be conveyed. For instance when jewelry is put in a box with a soft texture, the packaging can include colors like gold, black, etc. so that people know something elegant is in the packaging. The minimalism theme can be considered when designing packaging such as this so that it can give a good image to people.

Convey brand identity

Printed texture and linen boxes that include a brand logo, brand colors, company contact details, are able to let people know which brand they are buying from. The packaging will increase brand awareness whilst enhancing product presentation due to the attractive way the box is designed and made.

The texture included on the box will play a role in conveying a company’s values plus identity. A high-end brand will choose a soft and elegant texture for instance whilst a practical brand may opt for a simple texture.

A textured impact can be included on brand details such as the brand logo so that this information can be more prominent. Embossing can be considered which will make the logo rise above the rest of the packaging and feel different as well. In this way customers will be impressed by your brand when they see its packaging and will immediately know that your company is the one selling the product in the box.

Texture and linen packaging has the ability to enhance product presentation as the boxes are strong and can effectively protect the product so that people can get a good impression of the company. The boxes will even be designed so that potential consumers are impressed with the packaging and want to consider the product in it.

Brand details should be included on the box as well so that the packaging will easily let people know that your brand has manufactured the product. This type of packaging can help increase sales by letting people know about your business.