Fashion and Functionality: Trends in Apparel Box Packaging

Competing successfully in the apparel market is not easy due to many other brands trying to do this. You must concentrate on all parts of your apparel product, including its packaging if you want to impress people and make them consider your brand. Apparel boxes need to be able to give a good and lasting impression on your target audience.

If you do not concentrate on providing consumers with high-quality packaging, the boxes can end up breaking and exposing the apparel within them to dirt, moisture, etc. When customers buy from a brand, they do not expect its product to reach them damaged. This is why you need to use the packaging of apparel to protect the product perfectly and even to let your consumer base know that your brand exists and is providing good-quality apparel.

Fashionable and functional packaging can stand out as it will attract people and will also be perfect for the product. If you want to get packaging like this, continue reading on to find out more:

Packaging Material

The packaging must not only look attractive but it also needs to be functional and protect the apparel effectively. For this, it is necessary to figure out which packaging materials will help you get a strong box so that no harm occurs to the product. You need to choose high-quality packaging materials so that your consumers immediately get the impression that your brand has manufactured apparel that is worth getting.

Common materials used to make these boxes include cardboard, corrugated cardboard, or Kraft. The boxes are made to securely fit the apparel within them. Customizable packaging like this is preferred due to its ability to be tailored to fit the product.

Size and Shape Considerations

The packaging must not be extremely large or too small, as this can end up annoying consumers and even damaging the product. To get functional packaging, measure the garment or garments that need to be placed in the box so that the right size and shape of packaging can be obtained.

The garment must fit in without making it move too much and also without forcing it into a tight box, as it can get damaged in this way. When the size and shape of the box are right, it will be easy to hold.

Sustainable Packaging Solution

If you want to keep up with trends, it is important to consider sustainable packaging solutions when it comes to packaging apparel. Many customers care about the environment and know how much waste packaging can produce. Therefore, they favor buying from brands that actively protect the environment.

You can get strong and attractive packaging that is eco-friendly when you choose materials that are recyclable, reusable, renewable, and/or biodegradable to make the boxes. Custom apparel boxes wholesale like these can then be printed with sustainable inks so that they attract people to them.

Fashionable Packaging

The packaging of apparel needs to be fashionable and aligned with what your consumer base will be attracted to so that the box can stand out. To get packaging like this, it is important to carry out some research to know who your target audience is. You can then design the boxes according to what will attract them and what will make them want to buy the garments you are selling.

For example, if you are selling high-quality apparel for ladies, the packaging can look sophisticated and elegant. A minimalist packaging design can suit apparel like this. You can consider using a rigid box to pack the product in, as these boxes are associated with items like these. If the apparel you are selling is for kids, the packaging should look fun and exciting, perhaps incorporating cartoon images and bright colors.

Color Scheme

To achieve fashionable garment packaging, it is essential to carefully select the color scheme you want to use to make the box attractive. Color psychology can help you choose colors that are preferred by your consumer base and that reflect what type of apparel you are selling and what your brand believes in.

For example, if you are selling expensive garments, the colors you can use on the packaging might include black, rose gold, gold, silver, or purple. Color preferences usually depend on gender as well as age. Women are often drawn to shades of red, while men are usually attracted to shades of blue and green. Children typically gravitate toward bright and exciting colors. Think about how the packaging can align with your company’s personality and what will attract your specific demographic so that you can get boxes like these.

Brand Details

Custom apparel boxes need to cleverly include information about your company, as consumers need to know which brand they are buying from. You can advertise your company to more and more shoppers in this way and let them know about the products you are selling.

Packaging that increases brand awareness will include a brand logo on the box that people can easily see and recognize. It is also helpful to add information about your company such as its address, phone number, website, and social media links. These contact details are essential for consumers who want to know where the apparel has been manufactured and for those who need to contact your company with any queries.

Apparel packaging that is trending looks fashionable and is functional at the same time. To get boxes like these, it is important to keep your brand, apparel, and consumer base in mind. The packaging should be able to market your brand positively in the competitive apparel industry.