Eyeshadow Boxes: Design Innovation and Consumer Engagement

The cosmetic industry tends to be a really competitive one and creating attractive packaging can play a role in helping your brand stand out here. There are many different products in the industry that help with making one look more beautiful and feel more confident.

An eyeshadow is an important product here to beautify the eyes. It needs to be packaged well so that it attracts shoppers to it. Eyeshadow boxes need to encapsulate the company’s identity and they must even appeal to the consumer base. The packaging should also be able to protect the eyeshadow product from getting damaged.

By keeping in mind innovations in the packaging design which can help with increased consumer engagement, you can end up with packaging that can help increase sales for your company. Read on to find out more about this:

Eco-friendly materials

Innovative designs in this industry include using eco-friendly materials to make the box. This shows a company’s commitment to sustainability and your product will appeal to a larger consumer base.

When someone invests in buying an eyeshadow product they will want to receive it in excellent condition therefore the packaging needs to be strong. You need to choose high-quality materials that are even environmentally-friendly if you want the packaging to limit waste and follow trends.

Due to the growing awareness concerning the impact that packaging waste can have, businesses need to follow sustainable practices when it comes to their packaging design.

Materials that you can use to make the box so that the packaging is sustainable can include cardboard, corrugated cardboard, or Kraft. Paper packaging tends to be popular and can be used in place of plastic. This is because it can be biodegradable as well as renewable.

Packaging design giving positive customer experience

It is important to know about customer behavior towards the packaging design you have chosen. When you know this you can create packaging that will attract your consumer base.

You need to consider the colors plus typography you use so that consumers can get a good experience. All elements of the packaging design have a role to play in engaging your consumer base.

Color is not only a visual element but it is a strong psychological tool. Selecting the right colors to add on eyeshadow boxes wholesale can help you end up with meaningful and appealing packaging.

For example soft pastel hues are able to give an image of calm. If the eyeshadow shades you are selling are decent and soft ones, you can use colors like these on the box. If the eyeshadow is a bright one, bold reds can give the impression of passion.

 It is important to know the emotional as well as psychological impact that colors have so that you can end up with a packaging design which resonates with your target audience. The packaging should develop an emotional connection with customers making them interact with the product for longer and consider buying it.

Shape and size of box

The dimensions of the packaging are important as they can protect the product and even impact customer behavior toward it. Ergonomic designs which are simple to hold, open, as well as use can enhance the consumer experience. If you choose unique shaped packaging, it will be able to attract consumers to the eyeshadow you are selling and make the product be prominent on a store shelf.

You can use the shape of the box so that it is the focal point which can excite consumers and make them want to buy the eyeshadow. The shape is able to communicate some product attributes to customers. For instance rounded shapes are able to give the impression of softness and angular shapes will give the image of boldness.

Advancements in technology

Technology has impacted the overall custom boxes design. Technology can be leveraged to give consumers an enhanced user experience so that unboxing the packaging is memorable.

For example a QR code included on the packaging design can allow users to access tutorials about the product and how they can use it. NFC or Near Field Communication chips that are included on the packaging can give details about where the product has been manufactured, its ingredients, etc.

Convey company values

The packaging design should not only look appealing but should be able to stand out. It should be able to tell a story to your customers and excite them. You can then convey your company’s values with it.

For example if your company concentrates on using natural ingredients, you can choose to include earthy tones plus textures on the packaging. The texture will make customers engage with your product for longer making them know more about it.

Luxury brands can use elegant fonts plus metallic accents so that the packaging can give the impression of opulence. You can use colors like black, gold, purple, etc. on the packaging to further convey this impression.

A creative packaging design is able to convey a brand’s mission and journey to customers. QR codes included on the box can lead customers to videos showing them how the product has been manufactured. This will give customers a more immersive and exciting experience.

Functional packaging

It is important that the packaging provides users with a good experience. This includes how the customer interacts with the box.

The packaging must feel good when customers hold it. It should be simple to open making it easy for customers to use the product as well. For instance the box that you place the eyeshadow product in should be reusable as some customers place the product back after using it so that it remains secure.

Tactile elements such as textured surfaces, embossed logos, etc. can allow the packaging to have a luxurious feel. Shoppers can therefore have a multisensory experience with the packaging that can excite them.

Adhering to design innovations and creating eyeshadow packaging that will increase consumer engagement with the product can help sales increase for your company. This is because you will be giving customers a good first impression in regards to your product.